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Now playing: Hovis - 'Go Lad' Commercial - Making Of
In September 2008, a 122-second commercial for Hovis was launched onto cinema and television screens, making it one of the biggest campaigns of the year. To generate pre-publicity, JWPTV made several 'making of' seeding ads, which were picked up by the ITV, Daily Mirror, Guardian and Independent websites. JWPTV's films were also screened for institutional investors.
In September 2008, a 122-second commercial for Hovis was launched onto cinema and television screens, making it one of the biggest campaigns of the year. To generate pre-publicity, JWPTV made several 'making of' seeding ads, which were picked up by the ITV, Daily Mirror, Guardian and Independent websites. JWPTV's films were also screened for institutional investors.