When Hovis made their 2 mins cinema spot, and hugely successful TV campaign they turned to PR company Frank PR to create as much ‘noise’ online around the commercial — described as being as big as a film!

We shot a number of viral videos for Frank PR around the campaign, including this 5 mins version and other 1 mins versions. The virals started off by getting the excitement about the campaign going, filming behind the scenes in Liverpool but not showing who the boy was. The result was millions of hits on YouTube and sites such as The Guardian.